The Problems of Educating San Juan Students with Learning...

Education San Juan Students with Learning Disabilities Quantitative Method Preliminary Study Title: Description of the local problem. (The local problem that prompted the study is clearly defined and is discussed in terms of the local setting and the larger population or education situation): The local problem is the learning disabilities of students in Grade Eleven at a private San Juan School that prevent them from performing at their expected SAT reading level. The Education Testing Services Secondary Level English Proficiency Test (Educational Testing Service, 2008), expects students to have a demonstrated adequate level of Literal Comprehension and Inferential Comprehension (New Hampshire Parents Information Reading Center, n.d.). Literal Comprehension means understanding the factual information within test; Inferential Comprehension means understanding the relationship between the readers personal experience and the text (New Hampshire Parents Information Reading Center, n.d.). As it stands, these students lack fundamental reading skills according to a nationally recognized standard and are quite possibly ill-prepared for higher education or other post-school life. In addition, students in grades 9, 10 and 12 might also be deficient in reading comprehension, which will harm them in school and in their lives beyond school. DEAR CUSTOMER: YOU WILL HAVE TO ENTER THE SPECIFIC DATA ABOUT THESE STUDENTS, AS I DO NOT KNOW THE SPECIFIC SCHOOL BEING USED ANDShow MoreRelatedOrganization Restructuring26680 Words   |  107 PagesOrganization Development: Techno-Structural Interventions Prepared by the Master’s Students in Industrial-Organizational Psychology Radford University Class of 2001 Edited by Piper Associates, Inc. Organization Development: Techno-Structural Interventions Prepared by the Master’s Students in Industrial-Organizational Psychology Radford University Class of 2001 Organization development activities can be directed toward individuals, groups, divisions, orRead MoreRacism and Ethnic Discrimination44667 Words   |  179 PagesStrengthening regional institutions 7.4 Defending territorial rights 7.5 Implementing bilingual intercultural education 7.6 Intercultural higher education 7.7 Promoting traditional knowledge and community institutions 7.8 Cultural revitalization 7.9 Educating civil society 7.10 Promoting religious, spiritual, and cultural exchanges 76 78 79 79 80 81 82 83 84 84 85 8 Conclusions 86 9 Recommendations 9.1 Actions at the national and regional levels 9.2 Actions at the local

The Assassination of John F Kennedy - 1477 Words

Assassination Like anything of importance, there is absolutely no way that everyone will ever agree on the circumstances surrounding the assassination of John F. Kennedy. The theories are as diverse as the outcomes of investigations conducted at the time of his assassination and continuing to present day. There are many who resolutely believe that Lee Harvey Oswald was a deranged lone gunman with no ties whatsoever to any other person or organization with regard to Kennedys murder. In fact, this group is able to cite some compelling evidence to support this viewpoint. Then, there are others who insist that John F. Kennedys murder was not committed by Lee Harvey Oswald alone, but rather that it was the end result of a larger conspiracy with other individuals and or organizations involved. This group makes a compelling case as well and offers some definitive proof to support this viewpoint though there is dissention among the conspiracy theorists as to who the other conspirators were. Regardless of the theories, lone gunman, or conspiracy, there is no dispute that the assassination of John F. Kennedy has had profound implications for the United States of America. David Emerling (2008) put forth an interesting piece on YouTube which offers compelling evidence which seems to support the fact that Lee Harvey Oswald acted alone in shooting the American President, John F. Kennedy. In this piece, Peter Jennings is reporting for ABC regarding the Kennedy assassinationShow MoreRelatedThe Assassination Of John F. Kennedy982 Words   |  4 Pages O’Reilly and Dugard’s book, Killing Kennedy, is about the events leading to President John F. Kennedy being shot, as well as what happened after the assassination. This book also describes the rise and fall of John F. Kennedy. The authors also wrote about the Cold War, Kennedy dealing with communism, and threats of crime. January of 1961, the cold war was growing stronger and Kennedy was struggling with communism. During all of this happening, he was learning what it meant to be a president. HeRead MoreThe Assassination Of John F. Kennedy1620 Words   |  7 Pages Ever since the assassination of John F. Kennedy in 1963, there has been controversy over whether the true gunman was held accountable. The United States Government claimed that it was an easy, open and closed case. They found Lee Harvey Oswald, close to ground zero, with a freshly fired riffle, immediately after JFK was shot. Contrary to the governments report, skeptics argue a vast scope of conspiracies to shed light on what they believe happened that day; ideas ranging from magic bullets, multipleRead MoreThe Kennedy Assassinations By John F. Kennedy Essay1486 Words   |  6 Pages Decades later, the Kennedy assassinations and surrounding mysteries continue holding public interest. Although their notoriety as charismatic leaders is a significant contribution, other factors regarding societal psychology deserve consideration whilst exploring this phenomenon. With these events occurring during a time that allows living witnesses, modern accessible evidence, various media covera ge, and visible modern impact, the mysterious Kennedy assassinations have the capacity to encourageRead MoreJohn F. Kennedy Assassination1618 Words   |  7 PagesJohn F. Kennedy Assassination Was John F. Kennedy’s assassination a single shooter or was it a conspiracy? Since November 22, 1963 people around the world have wondered who it was that shot President Kennedy, and what for. So many questions have formed around this event, not just about who the shooter was, but also questions like what might the world have been like today if the shooting didn’t happen? The Kennedy assassination has been a mystery for many years. A lot of people hear about the differentRead MoreAssassination Of John F. Kennedy1002 Words   |  5 PagesThe Assassination of John F. Kennedy â€Å"Our most basic common link is that we all inhabit this planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal.† President Kennedy stated in his commencement speech at American University on June 10, 1963. John F. Kennedy was an American politician who served as the 35th President of the United States from January 1961 to his assassination in November 1963. There are numerous conspiracy theories involving Kennedy’s assassinationRead MoreAssassination of John F. Kennedy931 Words   |  4 PagesThe John F. Kennedy assassination is believed to be one of the most controversial and debated topics in American History. JFK was one of the most beloved presidents of our time. Other assassinations of presidents didn’t have as many Conspiracy theories compared to the JFK assassination on November 22nd, 1963. Some of the theories include a Government cover-up, Mafia influence, and Cuban President Fidel Castro (Stern). T he assassination of John F. Kennedy in Dallas, Texas, raised many questions thatRead MoreThe Assassination Of John F. Kennedy1500 Words   |  6 PagesOn November 23, 1963, three shots were fired at President John F. Kennedy’s limousine in Dallas, Texas. The first shot went through the president’s neck, the second was the fatal shot that would ultimately end Kennedy’s life. There is a lot of speculation about what really took place in the assassination of John F. Kennedy. Many people believe that Lee Harvey Oswald worked alone, but there are many people across the nation who think differently. Many theories can both support and disprove that LeeRead MoreThe Assassination Of John F. Kennedy Essay967 Words   |  4 PagesThe book I chose to read is The Assassination of John F. Kennedy by Lauren Spencer. It was published in 2002 by The Rosen Publishing Group, Inc. It contains 64 pages. This book not only provides information on the killing of President Kennedy, b ut also information on his life, the arrested murderer s life, and more interesting background information and details. This books main objective is to go deeper into the case of John F. Kennedy s assassination, to discuss personal information about suspectsRead MoreAssassination of John F Kennedy1119 Words   |  5 Pagessixth floor of the Texas School Book Depository Building. However, did Lee Harvey Oswald, a crazy lunatic act alone in the assassination of President Kennedy. Both first – hand knowledge and visual evidence allows people to re – examine the events of this day and prove that there were other gunmen involved in the bombardment of our youngest elected president. John F. Kennedy was depicted as a nationwide hero to many Catholics living in the U.S. during the early 1960’s. He was idolized by severalRead MoreThe Assassination Of John F. Kennedy1626 Words   |  7 PagesThe Assassination of John F. Kennedy John F. Kennedy, the 35th President of the United States, was assassinated on November 22, 1963 at 12:30 p.m Central Standard Time in Dallas, Texas while riding in a motorcade in Dealey Plaza.[1] Kennedy was fatally shot by Lee Harvey Oswald while he was riding with his wife, Jacqueline, Texas Governor John Connally, and Connally s wife, Nellie, in a presidential motorcade. A ten-month investigation by the Warren Commission from November 1963 to September 1964

Omm Essay - 888 Words

Of Mice and Men Essay In 1929, tears swept the nation and gloom bestowed itself upon a once happy place. The Great Depression had started. People lost everything ,so many became migrant workers. Of Mice and Men, a classic novel written by John Steinbeck, emphasizes many sad themes, but gives us a good insight on what life was like in the 1940’s for many people. Although there are other themes, rootlessness, loneliness, and poverty are extremely prominent throughout the novel in many characters. Rootlessness is a major theme that motivates several characters to find a home; they seem to be constantly wandering without a real place to call their own. One character, who is prime example of this, is Curley’s wife.†¦show more content†¦Another character who is lonely is Curley’s wife. She married Curley only because she never got her letter from the Hollywood producer, not because she loved Curley. As a result, she has no relationship and no friends ,so she wanders the bunkhouse every day looking for somebody to talk to. She wants to escape loneliness by talking to people, but everybody pushes her away, even Curley, her husband. As she says on pg 89, â€Å"I don’ like Curly. I could been in the movies, an’ have nice clothes.† This shows that Curley was just her last resort option in her idyllic path to movie stardom. The last character affected by loneliness is Crooks. He is black and thus he is pushed away by everybody and even has to live in an isolated room in the bunkhouse. Because of this he pretends to push away people too even though he longs for their presence because he doesn t know how to act any differently. In the book, Steinbeck shows that it is almost impossible for Crook’s to escape loneliness unless he escapes out of poverty first. Poverty is a prevailing aspect in the novel because it shows the hardships of the characters and attracts the readers. It also gives more harsh detail into what life was like for migrant farm workers. George and Lennie, the two main characters in the novel, are very impoverished and struggle wi getting o bas necessities s such as food, water, and clothing. Instead ofShow MoreRelatedEssay Business Omm 6402896 Words   |  12 PagesEthical and Moral Conduct Lester Gonzalez OMM640: Business Ethics and Social Responsibility Dr. Ronald Beach July 28, 2013 A code of ethics is important because it provides individuals within a group, organization, club or society with a set of rules, standards and guidelines to operate within. When employees dont have a code of ethics, they could engage in less-than-socially acceptable behavior. This can establish a bad reputation for an organization. When people dont obeyRead MoreOf Mice and Men and American Beauty Essay1435 Words   |  6 Pages In your essay you must consider the influences of context and the importance of techniques in shaping meaning. Of Mice and Men, a 1937 novella by John Steinbeck and American Beauty, a 1999 film directed by Sam Mendes, offer various insights into the American Dream and are both contextually driven. Both texts present the possibility of different pursuits of the American Dream and portray a multiplicity of challenges imposed by the societies of their contexts. In Of Mice and Men (OMM), through

Prostitution Laws On Judeo Christian Morality - 1826 Words

Western countries like the United States base many of their prostitution laws on Judeo-Christian morality, which discourages the act of selling sex due to the belief that sex is sacred in creating life, however many theorists disagree due to its singular concern. With Fondation Scelles reporting that 80% of prostitutes in the world are women aged between 13 and 25, and the political inclusion of the right to an individual’s personal liberty, the debate of prostitution serves to be a pluralized issue in consideration of feminist and libertarian perspectives. Discussions of the pluralism in the prostitution debate is evident in Canada, with the Supreme Court ruling that it is no longer illegal to sell sex, however it is a crime to buy sex, in an effort to protect the women who are being exploited into sex trafficking. Despite the government’s contributions to remove the stigma of sex workers, rather than more criminal roles like pimps, the morally problematic exploitat ion of women in sex trafficking continues to exist. Therefore, the government has an ethical responsibility to legalize and control the sex trade based on its application to consequentialist concerns with health and safety, libertarian views on personal autonomy and female entitlement and empowerment, and its comparison to the legal pornography industry. The morality of prostitution has been debated due to its existence in nearly all cultures in history, therefore the major positions need to be discussed.Show MoreRelated Prostitution - Thailand/Canada Essay2042 Words   |  9 PagesProstitution - Thailand/Canada Introduction Prostitution exists in almost all cultures and civilizations of the world today. Just as the cultures differ richly from one another, prostitution and prostitution policy vary greatly throughout the globe. Although the act of prostitution itself is widely similar all over, the policies that are affecting the sex trade are the most influential in shaping the unique and individual sex industries of different countries. This paper takes a look at twoRead More Christianity and Prostitution in the Middle Ages Essay5095 Words   |  21 PagesChristianity and Prostitution in the Middle Ages 21st century Americans live with the hopes of being a tolerant society. Modern American culture attempts to teach diversity and acceptance. However there is uncertainty about subjects associated with immoral behavior and sexuality. Many people are uncomfortable with the idea of prostitution as a legal institution. Hence, it remains illegal throughout the United States in all but a few counties in one state, Nevada. People have questionedRead MoreInterracial Couples2405 Words   |  10 PagesThere is a continuous debate among spouses related to the most serious issues of individual religion, nationality and education. Let us have a first look in history. In the book entitled Tell the court I love my wife-race, marriage and law, an American history » (New York Library of Congress, 2002, chapter 4, page 61) Walleinstein Peter points that interracial sex characterized as a forbidden fruit and interracial marriage as a match so inappropriate that it jeopardized the social orderRead MoreGambling a Bad Bet5057 Words   |  21 Pagesis practiced or endorsed by the majority of Americans. One reliable estimate is that 80 percent of adults gamble at least occasionally. Other estimates range from two-thirds of the population up to 88 percent.1 Obviously, this indicates that many Christians, too, are playing the office football pool, the lottery, bingo, slots, poker, horses, etc., and have invested some percentage of the 329 billion dollars gambled in the United States in 1992. What is Gambling? By definition, it is to bet money onRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesFlorence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American

What is sovereignty Free Essays

The idea of sovereignty is the idea of someone holding supreme power. For example in the United Kingdom we have parliamentary sovereignty. This means that parliament holds supreme power in the land with no constraints. We will write a custom essay sample on What is sovereignty? or any similar topic only for you Order Now However sovereignty is affected and controlled by certain things such as public opinion and outside influences including the media etc. That is why although sovereignty gives supreme power to the bearer it can sometimes be restricted by uncontrollable means. However ultimately, if remove all other influences and theories, sovereignty is the word used to describe something that is given to someone or something to hold supreme power, and this power should technically be un-unquestionable, that is the idea of sovereignty. Where is sovereignty located in the UK? The monarch originally always held sovereignty. However in 1649 after the English civil war sovereignty in the UK was handed over to parliament after the execution of Charles I, and the running of the country became a dictatorship under Oliver Cromwell. Ever since then, although the monarch is still head of state, parliament has always held supreme power in the land. The monarch still holds theoretical powers such as the command of the army but in practice these powers belong to the executive and ultimately the Prime Minister. Unlike the American presidential system where the President forms only one third of the three areas of power, the British system relies on a majority to form the government. This can sometimes be a problem as the majority party holds all powers because the house of commons makes legislation and the house of lords can only block legislation for so long. The only person in theory that can stop a law being passed is the queen but this would be very unpopular so in practice is not done. Although the House of Commons and ultimately the executive hold supreme power, whilst we are a part of the European Union we must follow the laws and guidelines set by them. This was shown when be introduced the Human Rights Act after the EU had made it law. So although in theory the UK could leave the EU if it really disagreed with something, in practice this would not be economically or politically viable and so we are bound by their laws. So although sovereignty ultimately rests with the executive, the monarch still has to agree to laws and the monarch still holds military powers but these are never used in practice. The only constraint to sovereignty is the EU that we could technically leave at anytime. So practically sovereignty in the UK is located within the government but in theory the EU can say ‘no’ to our legislation. This is where sovereignty is located in the UK. Why has the UK’s un-codified constitution been criticised? Over the years the UK’s un-written or un-codified constitution has been criticised. This criticism has not only come from countries with a codified constitution but also within the UK as well. Although the UK constitution is un-codified it has however been around longer than any constitution in the entire world. This says that that fact that it has never been fully written down means that it has had a chance to evolve and so last for a long period of time. Some may argue that the American codified constitution was a necessity, as after the American war of independence the Americans needed a quick constitution straight away in order to run the country. There is no way that a country could have been set up without a codified constitution. The advantage of a codified constitution is that all of the information is there and cannot be removed unless two thirds of the government/senate agree. Acts can only be amended. This could also pose as a disadvantage as a law that needed to be passed quickly would take at least a week to go through all of the houses to be added to the constitution. The advantage of an un-codified constitution is that not everything is in black and white. This is where we get conventions and case law. As not everything in the constitution is set in stone, if something were to be ambiguous then it could be taken to court for a ruling. Also we have conventions that are things that we do but are not written down. The advantage of having an un-codified constitution is that in an emergency and act or law can be added pr removed completely within twenty-four hours as no government can bind another government. So basically there are both advantages and disadvantages of both systems. With an un-codified constitution not everything is set in stone so things can be adjusted from case to case and also it is very quick and easy to change. The disadvantage to this is that this gives a lot of power to the executive and in theory they could run a dictatorship with no one to stop them. This is an advantage of a codified constitution because it is not very easily change and so does not give a lot of power to a few people. The disadvantage of this system is that things take a long time to change and can never be completely removed. Despite both the advantages and disadvantages of both of the systems, each system works best for the country that uses it. So all the UK’s constitution has been criticised it obviously works because it has lasted for such a long period of time. How to cite What is sovereignty?, Papers

Strategic integrated marketing and communications †Free Samples

Question: Discuss aboutt the Strategic integrated marketing and communications. Answer: Two ethical issues needed to be considered: Every single organization needs to follow some set of ethical considerations which help to establish a good and trusted image in the market. Consumer behavior in contemporary market is not the one that happens in the ancient times. It has gone through a significant change. Modern-day consumers now have concerns about health aspects also when they make up their mind to purchase goods (East et al. 2016). The proposed Green Cow should be introduced to market only after fulfilling the few ethical considerations which are as follows (Sheth and Sisodia 2015): Informing consumers on the unique aspect of the product which is to offer them an environment-friendly drink. The information can be communicated through integrated communication modes. Following Green Standards for Manufacturing Justification and explanation of the selection: There can be other considerations as well; however, the selection has been done keeping in mind the needful activity which the company requires after being criticized in media for polluting the environment. The requirement to communicate with the customers, to make them informed on the uniqueness the proposed product has, is important for attaining their trust. Customers trust on the product can turn things in favor of the company (Egan, Hughes and Palmer 2015). Adherence to Green standards is important while during the manufacturing process as this will communicate the environmental aspects that the company had considered for the proposed product (Egan, Hughes and Palmer 2015). Recommendation for addressing the issues through integrated communication: There can be the various modes of interacting with customers; however, Ms. Printup should go with the Public Relation (PR) activity. They have already been criticized in media for being less careful to environmental aspects at its manufacturing plants. Addressing the media and the target audience by mean of a live session in the form of PR may help to restore the lost trust of media personnel as well as of customers (Ots and Nyilasy 2017). The company has earlier been dusted by the media reports. Now, by through PR activities, they will have a chance to speak a lot about their proposed product. Media will be able to ask a series of questions, answering which the company may be in a good position to supply the necessary information related to the proposed product. Moreover, the company will be able to present a good image of it to the media. It will also be able to communicate the environmental aspects that the product carries with it. Those customers who are concerned with environmental values, they will be able to relate them to the company's product. Target audience from the perspective of behaviouristic segmentation: Behaviouristic segmentation can be defined as a segmentation process which identifies the different buying behavior of customers. Customers have different buying behavior on different occasions like the Christmas or the New Year. They also behave differently when they have a reason to celebrate or make fun. Celebrations can be for various reasons like getting a dream job, scoring good marks in academics, completing a project successfully and finding ample reasons to enjoy at homes. In all such situations, customers react differently while purchasing their required or desired product (Bruwer and McCutcheon 2017). It is necessary for the case study organization that it identifies the behavior of its target audience. Young men drink more than the women of same age group. Men aged 18 to 49 should be targeted particularly. Additionally, the product will be more specifically targeted on those who have concerns for an environment-friendly product. Celebrities like sports players can also be targeted as they will get health-oriented drinks in the form of Green Cow'. Moreover, the theme will find its relations with the mentality the sports players have. The target audience will also be the family members who prefer a huge purchasing of beverage during the Christmas and New Year. These are the few occasions when a family member does purchase drinks in huge numbers. Most importantly, the target audience will, in particular, be those who are concerned with environmental values of the product. This means they do examine the environmental benefits before they make the purchase. Those customers will be in the age group 18-49. In particular, they will be the young consumers who desirably look for products meeting the environmental values. They will pick up only those which are high in meeting the environmental standards in its manufacturing process. Identifying the one group that is strategically desirable for the product: The one group that is desirable to the products like Green Cow is the young people who analyze their desirable products from the environmental aspects. Once they find their desired products meeting all the standards, they decide to make up the purchase. The group, in particular, is strategically desirable for any product like such. Other ways to strengthen the products validity with this one group: The products validity with this one group can further be strengthened by making small-scale sales on a third-party platform like Amazon, Etsy, and eBay (Wang, Cavusoglu and Deng 2016). This will bring a lot of difference to the products validity as case study organization will be able to identify the customers expectations with the proposed product. Young age men find Smartphone in their hands from their early childhood. They are brought up in such an environment where they start using electronic gadgets for playing games. The addiction becomes even enlarged and finds some added usage of it. They wish to do their maximum tasks with the help of such gadgets. Purchasing online through e-commerce platforms like eBay and Amazon is one of their activities (Schade et al. 2016). Moreover, making small-scale sales on such e-commerce platforms may help to find the feedbacks of their target audience which in particular are the young age men. Importance of positioning: Market positioning may be defined as a process which firms use to attract its target audience. This is basically the consumer's perception of the brand that they use to present a most relevant series of product to customers. Identifying a wrong market segment and making the customers acknowledged with an inappropriate message may lead to a destructive loss. Positioning statement encourages the consumer perception of it (Maingi, Ondigi and Wadawi 2016). Suppose for an example, a phone is being sold claiming that it offers a top-notch camera quality; however, few customers have found this partially correct after using the phone. Such gaps will create negative views in those who have purchased it. Such reviews may influence the buying behavior of others who check the reviews prior to purchase anything. On contrary to the scenario, if a phone fulfills the claims it has made to the common public, it will most certainly receive the positive reviews. Hence, further sales will also improve because of positive word of mouth. The one example is enough to understand what actually positioning means in marketing. Positioning statement should be relevant to the products quality. It should appear attractive to customers (Maingi, Ondigi and Wadawi 2016). The positioning statement for Green Cow' identifying the target audience, key benefits and category: The target audience for Green Cow will, in particular, be the young age men those who have concerns about an environment-friendly beverage. The product will have different age group as its customers; however, this is particularly being made for environmentally conscious people. The positioning statement will also be designed keeping in mind the young customers. The positioning statement for Green Cow will be as follows: A beverage especially being crafted from natural resources to please the souls of natural lovers The recommended positioning statement is designed keeping in mind the type of audience that the case study company has targeted. The statement had emphasized on the special attraction that Green Cow will offer to customers. The product will use natural resources and will produce an environmentally friendly product. Two recommended strategic adoption factors: Adoption in marketing can be defined as strategies that encourage the final purchase of the product. Adoption should be strategically planned, so that, customers are able to connect their thoughts with the products (Percy 2014). There are various adoption factors in marketing; however, the study will focus on just two adoption factors for Green Cow. Those two factors will be relative advantage and divisibility. Relative advantage means presenting a product which is even better than the previous. It means that the case study organization will be required taking the help of relative advantage'. By taking the help, they will be able to communicate to customers that the proposed product is much better than the previous one. This may also help to maintain good adoption rates provided that, if the products are being delivered as committed to customers (Percy 2014). Another strategy will be to go with Divisibility. Divisibility in marketing can be defined as a process which encourages trial on a limited basis'. This means that products should first be made available to customers with limited stock. It means a small scale sale first which provides a chance to know the reactions of customers (Vernuccio and Ceccotti 2015). The case study firm should follow this strategy and in course of action, Green Cow needs to be launched in small scales in the earlier days. By going the mentioned way, the marketing team will be able to track the initial response of customers to the product. This appears as important when looked at the recent performance of the firm. The firm was being criticized by series of media coverage on the environmental performance of Blue Cow, one of the products from the company. In this regards, it is imperative for the company that it takes a measured approach towards the introduction of a new product. Explanation of the selection and utilization of two factors in a campaign: The first selection is of relative advantage. Relative advantage will help the case study organization to present an even better product to customers. The betterment may be in any regards; however, the management had decided it earlier that difference will be in the context of environmental aspect. Moreover, in the light of concept presented from relative advantage, the concept will help the manufacturing team to follow the committed points while preparing Green Cow. In course of action, the management team will be able to deliver on the commitment made to customers. The product as looked may prove to be beneficial if being presented exactly in the form of being desired. The second selection is of divisibility. This strategy will help to launch products on a small scale. The strategy is a good way to know the response of customers. Moreover, the firm will be able to know the initial responses and will accordingly proceed ahead. Suppose if they have negative reviews or mixed reviews, the firm will be able to make useful amendments by closely monitoring the customer reviews. Hence, this will increase the chances of being sold on the next scale of products. On the other hand, if responses are largely positive then this will mean a continued production of the same scale. Two specific integrated communications for Green Cow: Public Relation (PR) activity will be ideal for divisibility'. Customers will be acknowledged on a small scale release of the products. They will also be asked to give their reviews, so that, necessary amendments could be made to the products in next scale of products (Blakeman 2018). For relative advantage', different social platforms like Facebook, Twitter and YouTube can be used. Related videos educating on the changes considered with Green Cow' can be uploaded to YouTube. The video can be seen millions of customers in a very less time (Blakeman 2018). Rossiter-Percy Bellman Grid: Rossiter-Percy grid is a good way to understand the best feasible strategy which will make the campaigning successful. Few integrated campaigns will be required to successfully promote the product to its target customer. The model provides a very easier yet a very effective strategy making tool to make the scheduled campaign look attractive. The model is divided into four categories where every single grid has different meanings attached to it. Grids have been classified based on two factors Motivation and Involvement (Huhmann, Franke and Mothersbaugh 2012). Motivation is further divided into two categories like informational and transformational. Informational conveys a negative emotion whereas transformational is related to positive emotions (Huhmann, Franke and Mothersbaugh 2012). Justification for the selection: In the context of the case study organization, the involvement of audience needs to be high. Additionally, the campaign needs to be transforming the ideas, so that, the audience has better connectivity to it. The grid will be a combination of a yellow-red quadrant. The chosen product needs a high involvement of the audience, so that, more and more audiences are being made aware of the proposed product. Additionally, their involvement is also required because of the recent critics that the case study organization had to face in series of media reports. The transformational campaign has been felt as important as this may help their target audience to dislodge the negative perception which they are carrying since the Blue Cow' was being criticized by the media. Remote Conveyor Model: This is one of the most effective models to make creative strategies for advertisement campaigns. It is a structural model which is specifically being designed for presenting central theme to the target audience, so that; they react to the advertisement campaigns positively. A positive reaction is indeed required to ensure that information has been successfully explained to the audience. Additionally, it also allows a pre-test of the designed creative strategy which is a much better part of it. Moreover, it can be ensured that campaigns are whether correctly positioned or there are some changes needed to it (Kerr and Patti 2015). There can be several examples of such ideas like as follows (Kerr and Patti 2015): Attention-getting which is necessary these days to break through the clutter Effective in communicating the key benefits of it to its target audience Creative in meaning in context to the product Central campaign theme and the rationale for it: The most appropriate central theme in the light of Remote conveyor model will be like attention-getting. The launch of Green Cow' needs an attention-grabbing campaigning to make the audiences engaged with it. The more the audiences are engaged in the campaigning, the more will be the chances for success. Moreover, they might feel encouraged to look for the products. This is also required as one of the products of the case organization has been in criticism in the form of series of media reports. It has impacted the image that it has on the market. They had needed it to deliver something new which could revive again the feeling that their customers had on their chosen brand. They had planned the launch of a creative product which will use natural resources to provide an environmentally friendly product to its target customer. However, it is even more important that their target customers feel and realize the difference in it. An advertisement is the first way that helps a brand to influence the customers perceptions (Percy 2016). The perception may be effectively encouraged by communicating to customers. An effective communication can indeed be established by an organized integrated communication. An organized integrated marketing communication is attainable if it follows the relevant models and conceptual frameworks to make it look effective and engaging as well (Percy 2016). Nonetheless, the chosen theme which is attention-getting may produce effective results to make it a successful campaign. Conclusion and recommending a slogan: To conclude this section, it can be said that a proposed advertising campaign for Green Cow' needs to follow a few models and conceptual strategies, so that, it succeeds in delivering an attentive and engaging campaign for the target audience. The campaign needs to be involving and transforming for the audience as understood from the Rossiter-Percy Bellman Grid. This might help in involving the audience. Moreover, they might also be tried to get transformed with what has been shown to them. Attention-getting will be the central theme as understood from Remote Conveyor Model. This may help in grab the required attention of the audience. Moreover, this will also help the campaign to transform the information which it intends to communicate to the audience. Suitable media strategy for Green Cow and justification of primary medium and secondary media: Media strategy can be classified into two categories like primary and secondary. Primary media is all the resources which are primarily being focused on a firm. On the other hand, secondary media are all such sources which are secondarily focused by a firm (Blakeman 2015). For Green Cow', the primary medium will be the sport magazine as suggested by Ms. Printup. On the other hand, the secondary medium will be a general PR activity. Sports magazine has been chosen by Ms. Printup. The reasons behind the selection are to catch a good attention of sports lovers. The proceedings will be managed by endorsing Stem Christie in a general sport magazine as being proposed from Ms. Printup. On the other hand, PR activity is being chosen as a secondary choice for marketing campaign as it provides some good opportunity to interact with the media and indirectly answer to the customer's queries. Maintaining a balance between reach and frequency: The media strategies that have been picked up for Green Cow should well be balanced in regards to reaching and frequency. Reach is related to the numbers of the audience that were reachable through the integrated campaign. This should be positive and more than 50 percent to ensure a deliverable campaign (Ndlela and Chuchu 2016). For Green Cow', reach should be close to 99 which means almost every customer was reachable and have understood the message that is being communicated through an integrated communication. Frequency means the number of times a customer has been approached. This should also be good as it helps to respond to the rising competition in the market. However, it should be done in a measurable way to avoid any customer burnout that may also affect the customer base (Ndlela and Chuchu 2016). For Green Cow, it is important that it has a lower frequency rate, so that, it does not add more negative views to the already created image in media. Integrated guidance on facets of earned, owned and paid media: There is a need to have an effective strategy for ensuring a good mix of marketing communication. Marketing communication can be divided into three segments like earned, paid and owned media. Owned media is all such platforms that are managed by firms like the website, social media profiles, mobile apps, guest blogs and updates. Earned media are such platform where users can take part to post their reviews. Customers around the world are more in favor of earned media (Xie and Lee 2015). For an example, Google Maps receives the different reviews directly from the users of Google Maps. Paid media are all such platforms that are payable. Examples may include like sponsored links, paid directory listings, banner ads, mobile apps and others (Xie and Lee 2015). It is important for the case study organization that it identifies its needs and proceeds with the campaign accordingly. For Green Cow, it is important that it takes care of the various integrated forms of marketing like earned, paid and owned media. Apart from being focused on an advertisement in a general sport magazine and a PR activity, there is a need to put an integrated focus on the various earned, paid and owned media. This may help them to strengthen its reach to customers which is necessary for making them aware of the changes being brought in the form of Green Cow. Additionally, frequency rate will also improve which is another important point to stay strong in the rising market competition. Advantages and disadvantage of endorsing a celebrity in a sport magazine advertisement: There are several advantages and disadvantages of endorsing celebrity for an advertisement. Following are some advantages of endorsing celebrities for an advertisement: Advantages: - Celebrity helps to enhance the brand equity which stays longer and powerful. Customers are aware of their superstars. They after seeing their superstars being endorsed for an advertisement, start connecting to it. The connection gets deeper and deeper with the passage of days and hence, the bonding between the advertisement and the target audience becomes healthier (Han and Yazdanifard 2015). - These are also a very good way of enabling the customer to remember the advertisements. Customers remember advertisements through their favorite stars. Hence, this is good for the sales (Han and Yazdanifard 2015). - This also helps customers believe that the product has a superstar status added to it. This is so because they have high trust in their favorite stars which is why they build up a perception that products endorsed by the favorite stars will also be good and valuable (Han and Yazdanifard 2015). - Celebrities may also help to stand out from the gathering of surrounding clutter. People love watching their stars doing the advertisements (Han and Yazdanifard 2015). This is also worth mentioning a benefit for the firm as this will contribute to increment the frequency rate. Disadvantages: - Image change is a big disadvantage to the trust relationship which the product has with its customers. A celebrity may also be surrounded by legal allegations for various reasons like doing some unethical practice. In such cases, this may also hamper the trust that the customers have on the brand (Wigley 2015). - Overexposure to various endorsements may also hamper the trust that customers have on the brand. For an example, a celebrity is involved in endorsements for several different brands. Such things question the celebritys credibility and also the genuineness of the brand. This may also damage the image of the product as in such cases; audience might only be focused on their favorite celebrities (Bilgihan 2016). Recommending a better sport magazine advertisement: Endorsing a celebrity in a general sport magazine is being proposed by Ms. Printup. This needs to be done cautiously in order to avoid the negative consequences which all happen in different circumstances as discussed in the section that covers disadvantage of endorsing celebrity in advertisements (Chawansky 2016). The case study organization needs to sign up a deal with its desired celebrity regarding the period of a contract. Moreover, during the period of a contract, the selected celebrity should not be allowed to be featured in any other endorsements of other brands. This may help to establish a trustworthy relationship with the audience as they will get to see their favorite celebrity repeatedly with the same advertisement and brand (Chawansky 2016). Impact of marketing campaigns on customers: The statement that Ms. Printup has admitted regarding the emerging channels of communication does mean that customer's perception nowadays can be effectively influenced according to the firms needs. The integrated marketing channels have helped to control the perception of customers. Such activities do actually drive their purchasing behavior. In the light of the statement admitted from Ms. Printup, following the impact of marketing campaigns can be listed (Pescher, Reichhart and Spann 2014): - The various kinds of integrated marketing communication drive the perception builds up in favor of what is being shown to customers through the advertisements. - It also affects the decision making on purchase which is the ultimate target that is set with a product or a service. - Integrated channels of communication help to transform the deeper insight of a product or a service Control of Green Cow campaign on customers: The case organization needs to enhance its capability in context to integrated communication. This is necessary to communicate a clear and concise yet very effective message regarding the product to its target audience (GHALE 2015). Customers should know the product that they are being exposed to otherwise it is no mean to spend so much on advertisement campaigns. It is also necessary that the different advertisement campaigns are strategically managed to make it an act that has very fewer errors in it (GHALE 2015). A strategically managed move will be required during the Public Relation (PR) activity as the product will be made exposed to the media personnel and the few selected audience. This will also be required while deriding an advertisement in a general sport magazine. As already mentioned, it is important to manage and control the endorsed celebrity in order to maintain the gained trust of the audience. There is also a need for signing a contract with the endorsed celebrity f or a certain period of time. This will ensure no other endorsements are being signed by the same celebrity for different other brands. Examples to justify the designed marketing campaign: Below are the few examples which could help the case study company in executing the designed marketing strategies: - To perform the advertisement through a general magazine, the first thing will be to finalize the target magazine for the campaigning. Once the name has been finalized, the next step will be to execute the necessary steps which will be needed for getting a space in the outlined magazine. It will then followed by approaching the celebrity which has been finalized for the campaign. Nevertheless, every single step will be needed to be executed with a measurable approach and productive strategies. - For Public Relation (PR), the dedicated agency will be approached. They will be handed over with the requirements. A close study of how the agency will manage PR needs to be done to avoid any unexpected consequences. - Secondary advertisements will also be taken care with utmost strategies like closely monitoring the owned and paid media. This will help to respond to the complaints in real time and prevent from being attacked by negative responses of customers. Dangers of extensive controls to consumers: It could be the danger to provide an extensive control to consumers. The statement means depending entirely on customer reaction to integrated marketing campaigns (Natakusumah, Nursiana and Suryono 2017). It is important to attract the attention of customers towards the product which is Green Cow. However, it should be in a controlled manner. It is more important to focus on products quality and the commitments made to customers than just being involved in integrated communication while putting less focus on the products quality. Excessive dependency on consumers and having less focus on the quality part will virtually be not helping the sales in long-time. Nonetheless, customers need products that attribute values to their need (Natakusumah, Nursiana and Suryono 2017). Ms. Printup should have a high focus on the quality standard for Green Cow'. Integrated communication is also required but for grabbing a much-needed attention of customers. The company has suffered from the previous blast by media reports for its Blue Cow'. It is indeed needed that its target audience has trusted views on the new product. The case study company needs to restore the image which was to an extent being hammered from negative media reporting. This will enhance the chances of getting sold and being popularized again for the trusted quality of products. References: Bilgihan, A., 2016. Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding.Computers in Human Behavior,61, pp.103-113. 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Security and Freedom in Present Day America free essay sample

A paper which explores the issues of security vs. freedom in post-September 11th America. The paper discusses the cry for doing whatever it takes to guarantee American citizens safety and security and to prevent a similar terrorist act from recurring in the United States in the highly emotional aftermath of September 11th. In the process, calls are being made for special exemptions and greater liberty for the government to interfere into the private affairs of the citizens in the name of stopping any future terrorist conspiracies. The author shows that what is too easily forgotten is that it is a much easier process to give away and lose ones individual liberty than it is to get it back once power has been transferred to the political authority, and that the freedoms that one may lose in the present emergency are likely to remain lost to a great degree for long after the urgency has past. We will write a custom essay sample on Security and Freedom in Present Day America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The paper studies, in particular, the strengthened security in the aviation field. In the months following the attacks, security was stepped up within flight schools, but the typical profile was that of an Arab national. This left the general aviation industry stunned when 15 year old Charles Bishop flew a Cessna 172 into a building, in an apparent copycat incident in January 2002. Bishop, who had taken flight lessons for two years, had gone to the private-plane section of the St. Petersburg-Clearwater International Airport, accompanied by his mother and grandmother. His instructor left him at the plane to perform a pre-flight inspection, authorities said. (3) Because he was under 16 (the legal age to fly solo) he had no authority to get in the plane alone, and was required to have an instructor with him. In the aftermath of this incident, the FAA has made recommendations to FBOs to help strengthen security. Of the 11 recommendations outlined by FAA on Jan. 9, nine are nothing more than common sense.