What is sovereignty Free Essays

The idea of sovereignty is the idea of someone holding supreme power. For example in the United Kingdom we have parliamentary sovereignty. This means that parliament holds supreme power in the land with no constraints. We will write a custom essay sample on What is sovereignty? or any similar topic only for you Order Now However sovereignty is affected and controlled by certain things such as public opinion and outside influences including the media etc. That is why although sovereignty gives supreme power to the bearer it can sometimes be restricted by uncontrollable means. However ultimately, if remove all other influences and theories, sovereignty is the word used to describe something that is given to someone or something to hold supreme power, and this power should technically be un-unquestionable, that is the idea of sovereignty. Where is sovereignty located in the UK? The monarch originally always held sovereignty. However in 1649 after the English civil war sovereignty in the UK was handed over to parliament after the execution of Charles I, and the running of the country became a dictatorship under Oliver Cromwell. Ever since then, although the monarch is still head of state, parliament has always held supreme power in the land. The monarch still holds theoretical powers such as the command of the army but in practice these powers belong to the executive and ultimately the Prime Minister. Unlike the American presidential system where the President forms only one third of the three areas of power, the British system relies on a majority to form the government. This can sometimes be a problem as the majority party holds all powers because the house of commons makes legislation and the house of lords can only block legislation for so long. The only person in theory that can stop a law being passed is the queen but this would be very unpopular so in practice is not done. Although the House of Commons and ultimately the executive hold supreme power, whilst we are a part of the European Union we must follow the laws and guidelines set by them. This was shown when be introduced the Human Rights Act after the EU had made it law. So although in theory the UK could leave the EU if it really disagreed with something, in practice this would not be economically or politically viable and so we are bound by their laws. So although sovereignty ultimately rests with the executive, the monarch still has to agree to laws and the monarch still holds military powers but these are never used in practice. The only constraint to sovereignty is the EU that we could technically leave at anytime. So practically sovereignty in the UK is located within the government but in theory the EU can say ‘no’ to our legislation. This is where sovereignty is located in the UK. Why has the UK’s un-codified constitution been criticised? Over the years the UK’s un-written or un-codified constitution has been criticised. This criticism has not only come from countries with a codified constitution but also within the UK as well. Although the UK constitution is un-codified it has however been around longer than any constitution in the entire world. This says that that fact that it has never been fully written down means that it has had a chance to evolve and so last for a long period of time. Some may argue that the American codified constitution was a necessity, as after the American war of independence the Americans needed a quick constitution straight away in order to run the country. There is no way that a country could have been set up without a codified constitution. The advantage of a codified constitution is that all of the information is there and cannot be removed unless two thirds of the government/senate agree. Acts can only be amended. This could also pose as a disadvantage as a law that needed to be passed quickly would take at least a week to go through all of the houses to be added to the constitution. The advantage of an un-codified constitution is that not everything is in black and white. This is where we get conventions and case law. As not everything in the constitution is set in stone, if something were to be ambiguous then it could be taken to court for a ruling. Also we have conventions that are things that we do but are not written down. The advantage of having an un-codified constitution is that in an emergency and act or law can be added pr removed completely within twenty-four hours as no government can bind another government. So basically there are both advantages and disadvantages of both systems. With an un-codified constitution not everything is set in stone so things can be adjusted from case to case and also it is very quick and easy to change. The disadvantage to this is that this gives a lot of power to the executive and in theory they could run a dictatorship with no one to stop them. This is an advantage of a codified constitution because it is not very easily change and so does not give a lot of power to a few people. The disadvantage of this system is that things take a long time to change and can never be completely removed. Despite both the advantages and disadvantages of both of the systems, each system works best for the country that uses it. So all the UK’s constitution has been criticised it obviously works because it has lasted for such a long period of time. How to cite What is sovereignty?, Papers

Strategic integrated marketing and communications †Free Samples

Question: Discuss aboutt the Strategic integrated marketing and communications. Answer: Two ethical issues needed to be considered: Every single organization needs to follow some set of ethical considerations which help to establish a good and trusted image in the market. Consumer behavior in contemporary market is not the one that happens in the ancient times. It has gone through a significant change. Modern-day consumers now have concerns about health aspects also when they make up their mind to purchase goods (East et al. 2016). The proposed Green Cow should be introduced to market only after fulfilling the few ethical considerations which are as follows (Sheth and Sisodia 2015): Informing consumers on the unique aspect of the product which is to offer them an environment-friendly drink. The information can be communicated through integrated communication modes. Following Green Standards for Manufacturing Justification and explanation of the selection: There can be other considerations as well; however, the selection has been done keeping in mind the needful activity which the company requires after being criticized in media for polluting the environment. The requirement to communicate with the customers, to make them informed on the uniqueness the proposed product has, is important for attaining their trust. Customers trust on the product can turn things in favor of the company (Egan, Hughes and Palmer 2015). Adherence to Green standards is important while during the manufacturing process as this will communicate the environmental aspects that the company had considered for the proposed product (Egan, Hughes and Palmer 2015). Recommendation for addressing the issues through integrated communication: There can be the various modes of interacting with customers; however, Ms. Printup should go with the Public Relation (PR) activity. They have already been criticized in media for being less careful to environmental aspects at its manufacturing plants. Addressing the media and the target audience by mean of a live session in the form of PR may help to restore the lost trust of media personnel as well as of customers (Ots and Nyilasy 2017). The company has earlier been dusted by the media reports. Now, by through PR activities, they will have a chance to speak a lot about their proposed product. Media will be able to ask a series of questions, answering which the company may be in a good position to supply the necessary information related to the proposed product. Moreover, the company will be able to present a good image of it to the media. It will also be able to communicate the environmental aspects that the product carries with it. Those customers who are concerned with environmental values, they will be able to relate them to the company's product. Target audience from the perspective of behaviouristic segmentation: Behaviouristic segmentation can be defined as a segmentation process which identifies the different buying behavior of customers. Customers have different buying behavior on different occasions like the Christmas or the New Year. They also behave differently when they have a reason to celebrate or make fun. Celebrations can be for various reasons like getting a dream job, scoring good marks in academics, completing a project successfully and finding ample reasons to enjoy at homes. In all such situations, customers react differently while purchasing their required or desired product (Bruwer and McCutcheon 2017). It is necessary for the case study organization that it identifies the behavior of its target audience. Young men drink more than the women of same age group. Men aged 18 to 49 should be targeted particularly. Additionally, the product will be more specifically targeted on those who have concerns for an environment-friendly product. Celebrities like sports players can also be targeted as they will get health-oriented drinks in the form of Green Cow'. Moreover, the theme will find its relations with the mentality the sports players have. The target audience will also be the family members who prefer a huge purchasing of beverage during the Christmas and New Year. These are the few occasions when a family member does purchase drinks in huge numbers. Most importantly, the target audience will, in particular, be those who are concerned with environmental values of the product. This means they do examine the environmental benefits before they make the purchase. Those customers will be in the age group 18-49. In particular, they will be the young consumers who desirably look for products meeting the environmental values. They will pick up only those which are high in meeting the environmental standards in its manufacturing process. Identifying the one group that is strategically desirable for the product: The one group that is desirable to the products like Green Cow is the young people who analyze their desirable products from the environmental aspects. Once they find their desired products meeting all the standards, they decide to make up the purchase. The group, in particular, is strategically desirable for any product like such. Other ways to strengthen the products validity with this one group: The products validity with this one group can further be strengthened by making small-scale sales on a third-party platform like Amazon, Etsy, and eBay (Wang, Cavusoglu and Deng 2016). This will bring a lot of difference to the products validity as case study organization will be able to identify the customers expectations with the proposed product. Young age men find Smartphone in their hands from their early childhood. They are brought up in such an environment where they start using electronic gadgets for playing games. The addiction becomes even enlarged and finds some added usage of it. They wish to do their maximum tasks with the help of such gadgets. Purchasing online through e-commerce platforms like eBay and Amazon is one of their activities (Schade et al. 2016). Moreover, making small-scale sales on such e-commerce platforms may help to find the feedbacks of their target audience which in particular are the young age men. Importance of positioning: Market positioning may be defined as a process which firms use to attract its target audience. This is basically the consumer's perception of the brand that they use to present a most relevant series of product to customers. Identifying a wrong market segment and making the customers acknowledged with an inappropriate message may lead to a destructive loss. Positioning statement encourages the consumer perception of it (Maingi, Ondigi and Wadawi 2016). Suppose for an example, a phone is being sold claiming that it offers a top-notch camera quality; however, few customers have found this partially correct after using the phone. Such gaps will create negative views in those who have purchased it. Such reviews may influence the buying behavior of others who check the reviews prior to purchase anything. On contrary to the scenario, if a phone fulfills the claims it has made to the common public, it will most certainly receive the positive reviews. Hence, further sales will also improve because of positive word of mouth. The one example is enough to understand what actually positioning means in marketing. Positioning statement should be relevant to the products quality. It should appear attractive to customers (Maingi, Ondigi and Wadawi 2016). The positioning statement for Green Cow' identifying the target audience, key benefits and category: The target audience for Green Cow will, in particular, be the young age men those who have concerns about an environment-friendly beverage. The product will have different age group as its customers; however, this is particularly being made for environmentally conscious people. The positioning statement will also be designed keeping in mind the young customers. The positioning statement for Green Cow will be as follows: A beverage especially being crafted from natural resources to please the souls of natural lovers The recommended positioning statement is designed keeping in mind the type of audience that the case study company has targeted. The statement had emphasized on the special attraction that Green Cow will offer to customers. The product will use natural resources and will produce an environmentally friendly product. Two recommended strategic adoption factors: Adoption in marketing can be defined as strategies that encourage the final purchase of the product. Adoption should be strategically planned, so that, customers are able to connect their thoughts with the products (Percy 2014). There are various adoption factors in marketing; however, the study will focus on just two adoption factors for Green Cow. Those two factors will be relative advantage and divisibility. Relative advantage means presenting a product which is even better than the previous. It means that the case study organization will be required taking the help of relative advantage'. By taking the help, they will be able to communicate to customers that the proposed product is much better than the previous one. This may also help to maintain good adoption rates provided that, if the products are being delivered as committed to customers (Percy 2014). Another strategy will be to go with Divisibility. Divisibility in marketing can be defined as a process which encourages trial on a limited basis'. This means that products should first be made available to customers with limited stock. It means a small scale sale first which provides a chance to know the reactions of customers (Vernuccio and Ceccotti 2015). The case study firm should follow this strategy and in course of action, Green Cow needs to be launched in small scales in the earlier days. By going the mentioned way, the marketing team will be able to track the initial response of customers to the product. This appears as important when looked at the recent performance of the firm. The firm was being criticized by series of media coverage on the environmental performance of Blue Cow, one of the products from the company. In this regards, it is imperative for the company that it takes a measured approach towards the introduction of a new product. Explanation of the selection and utilization of two factors in a campaign: The first selection is of relative advantage. Relative advantage will help the case study organization to present an even better product to customers. The betterment may be in any regards; however, the management had decided it earlier that difference will be in the context of environmental aspect. Moreover, in the light of concept presented from relative advantage, the concept will help the manufacturing team to follow the committed points while preparing Green Cow. In course of action, the management team will be able to deliver on the commitment made to customers. The product as looked may prove to be beneficial if being presented exactly in the form of being desired. The second selection is of divisibility. This strategy will help to launch products on a small scale. The strategy is a good way to know the response of customers. Moreover, the firm will be able to know the initial responses and will accordingly proceed ahead. Suppose if they have negative reviews or mixed reviews, the firm will be able to make useful amendments by closely monitoring the customer reviews. Hence, this will increase the chances of being sold on the next scale of products. On the other hand, if responses are largely positive then this will mean a continued production of the same scale. Two specific integrated communications for Green Cow: Public Relation (PR) activity will be ideal for divisibility'. Customers will be acknowledged on a small scale release of the products. They will also be asked to give their reviews, so that, necessary amendments could be made to the products in next scale of products (Blakeman 2018). For relative advantage', different social platforms like Facebook, Twitter and YouTube can be used. Related videos educating on the changes considered with Green Cow' can be uploaded to YouTube. The video can be seen millions of customers in a very less time (Blakeman 2018). Rossiter-Percy Bellman Grid: Rossiter-Percy grid is a good way to understand the best feasible strategy which will make the campaigning successful. Few integrated campaigns will be required to successfully promote the product to its target customer. The model provides a very easier yet a very effective strategy making tool to make the scheduled campaign look attractive. The model is divided into four categories where every single grid has different meanings attached to it. Grids have been classified based on two factors Motivation and Involvement (Huhmann, Franke and Mothersbaugh 2012). Motivation is further divided into two categories like informational and transformational. Informational conveys a negative emotion whereas transformational is related to positive emotions (Huhmann, Franke and Mothersbaugh 2012). Justification for the selection: In the context of the case study organization, the involvement of audience needs to be high. Additionally, the campaign needs to be transforming the ideas, so that, the audience has better connectivity to it. The grid will be a combination of a yellow-red quadrant. The chosen product needs a high involvement of the audience, so that, more and more audiences are being made aware of the proposed product. Additionally, their involvement is also required because of the recent critics that the case study organization had to face in series of media reports. The transformational campaign has been felt as important as this may help their target audience to dislodge the negative perception which they are carrying since the Blue Cow' was being criticized by the media. Remote Conveyor Model: This is one of the most effective models to make creative strategies for advertisement campaigns. It is a structural model which is specifically being designed for presenting central theme to the target audience, so that; they react to the advertisement campaigns positively. A positive reaction is indeed required to ensure that information has been successfully explained to the audience. Additionally, it also allows a pre-test of the designed creative strategy which is a much better part of it. Moreover, it can be ensured that campaigns are whether correctly positioned or there are some changes needed to it (Kerr and Patti 2015). There can be several examples of such ideas like as follows (Kerr and Patti 2015): Attention-getting which is necessary these days to break through the clutter Effective in communicating the key benefits of it to its target audience Creative in meaning in context to the product Central campaign theme and the rationale for it: The most appropriate central theme in the light of Remote conveyor model will be like attention-getting. The launch of Green Cow' needs an attention-grabbing campaigning to make the audiences engaged with it. The more the audiences are engaged in the campaigning, the more will be the chances for success. Moreover, they might feel encouraged to look for the products. This is also required as one of the products of the case organization has been in criticism in the form of series of media reports. It has impacted the image that it has on the market. They had needed it to deliver something new which could revive again the feeling that their customers had on their chosen brand. They had planned the launch of a creative product which will use natural resources to provide an environmentally friendly product to its target customer. However, it is even more important that their target customers feel and realize the difference in it. An advertisement is the first way that helps a brand to influence the customers perceptions (Percy 2016). The perception may be effectively encouraged by communicating to customers. An effective communication can indeed be established by an organized integrated communication. An organized integrated marketing communication is attainable if it follows the relevant models and conceptual frameworks to make it look effective and engaging as well (Percy 2016). Nonetheless, the chosen theme which is attention-getting may produce effective results to make it a successful campaign. Conclusion and recommending a slogan: To conclude this section, it can be said that a proposed advertising campaign for Green Cow' needs to follow a few models and conceptual strategies, so that, it succeeds in delivering an attentive and engaging campaign for the target audience. The campaign needs to be involving and transforming for the audience as understood from the Rossiter-Percy Bellman Grid. This might help in involving the audience. Moreover, they might also be tried to get transformed with what has been shown to them. Attention-getting will be the central theme as understood from Remote Conveyor Model. This may help in grab the required attention of the audience. Moreover, this will also help the campaign to transform the information which it intends to communicate to the audience. Suitable media strategy for Green Cow and justification of primary medium and secondary media: Media strategy can be classified into two categories like primary and secondary. Primary media is all the resources which are primarily being focused on a firm. On the other hand, secondary media are all such sources which are secondarily focused by a firm (Blakeman 2015). For Green Cow', the primary medium will be the sport magazine as suggested by Ms. Printup. On the other hand, the secondary medium will be a general PR activity. Sports magazine has been chosen by Ms. Printup. The reasons behind the selection are to catch a good attention of sports lovers. The proceedings will be managed by endorsing Stem Christie in a general sport magazine as being proposed from Ms. Printup. On the other hand, PR activity is being chosen as a secondary choice for marketing campaign as it provides some good opportunity to interact with the media and indirectly answer to the customer's queries. Maintaining a balance between reach and frequency: The media strategies that have been picked up for Green Cow should well be balanced in regards to reaching and frequency. Reach is related to the numbers of the audience that were reachable through the integrated campaign. This should be positive and more than 50 percent to ensure a deliverable campaign (Ndlela and Chuchu 2016). For Green Cow', reach should be close to 99 which means almost every customer was reachable and have understood the message that is being communicated through an integrated communication. Frequency means the number of times a customer has been approached. This should also be good as it helps to respond to the rising competition in the market. However, it should be done in a measurable way to avoid any customer burnout that may also affect the customer base (Ndlela and Chuchu 2016). For Green Cow, it is important that it has a lower frequency rate, so that, it does not add more negative views to the already created image in media. Integrated guidance on facets of earned, owned and paid media: There is a need to have an effective strategy for ensuring a good mix of marketing communication. Marketing communication can be divided into three segments like earned, paid and owned media. Owned media is all such platforms that are managed by firms like the website, social media profiles, mobile apps, guest blogs and updates. Earned media are such platform where users can take part to post their reviews. Customers around the world are more in favor of earned media (Xie and Lee 2015). For an example, Google Maps receives the different reviews directly from the users of Google Maps. Paid media are all such platforms that are payable. Examples may include like sponsored links, paid directory listings, banner ads, mobile apps and others (Xie and Lee 2015). It is important for the case study organization that it identifies its needs and proceeds with the campaign accordingly. For Green Cow, it is important that it takes care of the various integrated forms of marketing like earned, paid and owned media. Apart from being focused on an advertisement in a general sport magazine and a PR activity, there is a need to put an integrated focus on the various earned, paid and owned media. This may help them to strengthen its reach to customers which is necessary for making them aware of the changes being brought in the form of Green Cow. Additionally, frequency rate will also improve which is another important point to stay strong in the rising market competition. Advantages and disadvantage of endorsing a celebrity in a sport magazine advertisement: There are several advantages and disadvantages of endorsing celebrity for an advertisement. Following are some advantages of endorsing celebrities for an advertisement: Advantages: - Celebrity helps to enhance the brand equity which stays longer and powerful. Customers are aware of their superstars. They after seeing their superstars being endorsed for an advertisement, start connecting to it. The connection gets deeper and deeper with the passage of days and hence, the bonding between the advertisement and the target audience becomes healthier (Han and Yazdanifard 2015). - These are also a very good way of enabling the customer to remember the advertisements. Customers remember advertisements through their favorite stars. Hence, this is good for the sales (Han and Yazdanifard 2015). - This also helps customers believe that the product has a superstar status added to it. This is so because they have high trust in their favorite stars which is why they build up a perception that products endorsed by the favorite stars will also be good and valuable (Han and Yazdanifard 2015). - Celebrities may also help to stand out from the gathering of surrounding clutter. People love watching their stars doing the advertisements (Han and Yazdanifard 2015). This is also worth mentioning a benefit for the firm as this will contribute to increment the frequency rate. Disadvantages: - Image change is a big disadvantage to the trust relationship which the product has with its customers. A celebrity may also be surrounded by legal allegations for various reasons like doing some unethical practice. In such cases, this may also hamper the trust that the customers have on the brand (Wigley 2015). - Overexposure to various endorsements may also hamper the trust that customers have on the brand. For an example, a celebrity is involved in endorsements for several different brands. Such things question the celebritys credibility and also the genuineness of the brand. This may also damage the image of the product as in such cases; audience might only be focused on their favorite celebrities (Bilgihan 2016). Recommending a better sport magazine advertisement: Endorsing a celebrity in a general sport magazine is being proposed by Ms. Printup. This needs to be done cautiously in order to avoid the negative consequences which all happen in different circumstances as discussed in the section that covers disadvantage of endorsing celebrity in advertisements (Chawansky 2016). The case study organization needs to sign up a deal with its desired celebrity regarding the period of a contract. Moreover, during the period of a contract, the selected celebrity should not be allowed to be featured in any other endorsements of other brands. This may help to establish a trustworthy relationship with the audience as they will get to see their favorite celebrity repeatedly with the same advertisement and brand (Chawansky 2016). Impact of marketing campaigns on customers: The statement that Ms. Printup has admitted regarding the emerging channels of communication does mean that customer's perception nowadays can be effectively influenced according to the firms needs. The integrated marketing channels have helped to control the perception of customers. Such activities do actually drive their purchasing behavior. In the light of the statement admitted from Ms. Printup, following the impact of marketing campaigns can be listed (Pescher, Reichhart and Spann 2014): - The various kinds of integrated marketing communication drive the perception builds up in favor of what is being shown to customers through the advertisements. - It also affects the decision making on purchase which is the ultimate target that is set with a product or a service. - Integrated channels of communication help to transform the deeper insight of a product or a service Control of Green Cow campaign on customers: The case organization needs to enhance its capability in context to integrated communication. This is necessary to communicate a clear and concise yet very effective message regarding the product to its target audience (GHALE 2015). Customers should know the product that they are being exposed to otherwise it is no mean to spend so much on advertisement campaigns. It is also necessary that the different advertisement campaigns are strategically managed to make it an act that has very fewer errors in it (GHALE 2015). A strategically managed move will be required during the Public Relation (PR) activity as the product will be made exposed to the media personnel and the few selected audience. This will also be required while deriding an advertisement in a general sport magazine. As already mentioned, it is important to manage and control the endorsed celebrity in order to maintain the gained trust of the audience. There is also a need for signing a contract with the endorsed celebrity f or a certain period of time. This will ensure no other endorsements are being signed by the same celebrity for different other brands. Examples to justify the designed marketing campaign: Below are the few examples which could help the case study company in executing the designed marketing strategies: - To perform the advertisement through a general magazine, the first thing will be to finalize the target magazine for the campaigning. Once the name has been finalized, the next step will be to execute the necessary steps which will be needed for getting a space in the outlined magazine. It will then followed by approaching the celebrity which has been finalized for the campaign. Nevertheless, every single step will be needed to be executed with a measurable approach and productive strategies. - For Public Relation (PR), the dedicated agency will be approached. They will be handed over with the requirements. A close study of how the agency will manage PR needs to be done to avoid any unexpected consequences. - Secondary advertisements will also be taken care with utmost strategies like closely monitoring the owned and paid media. This will help to respond to the complaints in real time and prevent from being attacked by negative responses of customers. Dangers of extensive controls to consumers: It could be the danger to provide an extensive control to consumers. The statement means depending entirely on customer reaction to integrated marketing campaigns (Natakusumah, Nursiana and Suryono 2017). It is important to attract the attention of customers towards the product which is Green Cow. However, it should be in a controlled manner. It is more important to focus on products quality and the commitments made to customers than just being involved in integrated communication while putting less focus on the products quality. Excessive dependency on consumers and having less focus on the quality part will virtually be not helping the sales in long-time. Nonetheless, customers need products that attribute values to their need (Natakusumah, Nursiana and Suryono 2017). Ms. Printup should have a high focus on the quality standard for Green Cow'. Integrated communication is also required but for grabbing a much-needed attention of customers. The company has suffered from the previous blast by media reports for its Blue Cow'. It is indeed needed that its target audience has trusted views on the new product. The case study company needs to restore the image which was to an extent being hammered from negative media reporting. This will enhance the chances of getting sold and being popularized again for the trusted quality of products. References: Bilgihan, A., 2016. Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding.Computers in Human Behavior,61, pp.103-113. Blakeman, R., 2015.Advertising campaign design: Just the essentials. Routledge. Blakeman, R., 2018.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Bruwer, J. and McCutcheon, E., 2017. Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers.Asia Pacific Journal of Marketing and Logistics,29(3), pp.519-537. Chawansky, M., 2016. Be who you are and be proud: Brittney Griner, intersectional invisibility and digital possibilities for lesbian sporting celebrity.Leisure Studies,35(6), pp.771-782. East, R., Singh, J., Wright, M. and Vanhuele, M., 2016.Consumer behaviour: Applications in marketing. Sage. Egan, V., Hughes, N. and Palmer, E.J., 2015. Moral disengagement, the dark triad, and unethical consumer attitudes.Personality and Individual Differences,76, pp.123-128. GHALE, K., 2015. STUDY ON ADVERTISEMENT, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATION.Journal Impact Factor,6(1), pp.50-59. Han, O.W. and Yazdanifard, R., 2015. The Review of the Effectiveness of Celebrity Advertising that Influence Consumer s Perception and Buying Behavior.Global Journal of Management And Business Research. Huhmann, B.A., Franke, G.R. and Mothersbaugh, D.L., 2012. Print advertising: Executional factors and the RPB Grid.journal of Business Research,65(6), pp.849-854. Kerr, G. and Patti, C., 2015. Strategic IMC: From abstract concept to marketing management tool.Journal of Marketing Communications,21(5), pp.317-339. Maingi, S.W., Ondigi, A.N. and Wadawi, J.K., 2016. Market Profiling and Positioning of Park Brands in Kenya (Case of Premium and Under?Utilized Parks).International Journal of Tourism Research,18(1), pp.91-104. Natakusumah, Y.R.M., Nursiana, A. and Suryono, C., 2017. The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta).TRJ Tourism Research Journal,1(1), pp.68-80. Ndlela, T. and Chuchu, T., 2016. Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers Purchase Behaviour.Journal of Economics and Behavioral Studies,8(2), pp.79-90. Ots, M. and Nyilasy, G., 2017. Just doing it: theorising integrated marketing communications (IMC) practices.European Journal of Marketing,51(3), pp.490-510. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Percy, L., 2016.Strategic advertising management. Oxford University Press. Pescher, C., Reichhart, P. and Spann, M., 2014. Consumer decision-making processes in mobile viral marketing campaigns.Journal of interactive marketing,28(1), pp.43-54. Schade, M., Hegner, S., Horstmann, F. and Brinkmann, N., 2016. The impact of attitude functions on luxury brand consumption: An age-based group comparison.Journal of business research,69(1), pp.314-322. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Vernuccio, M. and Ceccotti, F., 2015. Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision.European Management Journal,33(6), pp.438-449. Wang, S., Cavusoglu, H. and Deng, Z., 2016. Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities.Information Management,53(2), pp.197-206. Wigley, S.M., 2015. An Examination of Contemporary Celebrity Endorsement in Fashion.International Journal of Costume and Fashion,15(2), pp.1-17. Xie, K. and Lee, Y.J., 2015. Social media and brand purchase: Quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model.Journal of Management Information Systems,32(2), pp.204-238.

Security and Freedom in Present Day America free essay sample

A paper which explores the issues of security vs. freedom in post-September 11th America. The paper discusses the cry for doing whatever it takes to guarantee American citizens safety and security and to prevent a similar terrorist act from recurring in the United States in the highly emotional aftermath of September 11th. In the process, calls are being made for special exemptions and greater liberty for the government to interfere into the private affairs of the citizens in the name of stopping any future terrorist conspiracies. The author shows that what is too easily forgotten is that it is a much easier process to give away and lose ones individual liberty than it is to get it back once power has been transferred to the political authority, and that the freedoms that one may lose in the present emergency are likely to remain lost to a great degree for long after the urgency has past. We will write a custom essay sample on Security and Freedom in Present Day America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The paper studies, in particular, the strengthened security in the aviation field. In the months following the attacks, security was stepped up within flight schools, but the typical profile was that of an Arab national. This left the general aviation industry stunned when 15 year old Charles Bishop flew a Cessna 172 into a building, in an apparent copycat incident in January 2002. Bishop, who had taken flight lessons for two years, had gone to the private-plane section of the St. Petersburg-Clearwater International Airport, accompanied by his mother and grandmother. His instructor left him at the plane to perform a pre-flight inspection, authorities said. (3) Because he was under 16 (the legal age to fly solo) he had no authority to get in the plane alone, and was required to have an instructor with him. In the aftermath of this incident, the FAA has made recommendations to FBOs to help strengthen security. Of the 11 recommendations outlined by FAA on Jan. 9, nine are nothing more than common sense.

Television Today free essay sample

A look at the way television viewing has progressed today and how it may look in the future. A look at the current switch from analog television to digital television. The author discusses the way television has progressed today and the type of quality, sound and picture it offers and compares it to the past. An examination of digital transmission and progressions into the future. Once upon a time right after our parents got home from walking sixteen miles to school, uphill each way, in the snow, with people throwing rocks at them they sat down with their milk and cookies to watch black-and-white television. And while television has obviously acquired color in the years since the first generation of sets began to be commonplace in American households, they have otherwise in many ways remained remarkably similar to those first sets. But now the world of digital television is almost upon us, promising at least a technical revolution, and possibly a social one as well. We will write a custom essay sample on Television Today or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For television is so deeply embedded into our national consciousness that any dramatic change in the technology that delivers the pictures on the small screen into our lives is almost guaranteed to have a substantial effect on American culture as we take the first major step in television redesign since the introduction of electronic television two generations ago.

Bridge on the river kwai movie critique essays

Bridge on the river kwai movie critique essays The name of the movie I critiqued is called Bridge on the River Kwai. It was a film created in 1957, which won 7 academy awards in that year. This movie was directed by David Lean and produced by Sam Spiegel. The three main stars of this film are William Holden, Alec Guinness, and Jack Hawkins. I watched this movie by myself this past Saturday, June 5th in my house. This movie was one of the earlier colorized films, which was probably a reason why it won best picture and other related awards that year. This movie was based on World War 2 with the prisoners of war from Britain on the island of Kanchanaburi, Thailand. It was not based on a novel however. The plot of the story goes as follows. Colonel Nicholson and his allied POWs are taken captive by Colonel Saito of Japan who force the prisoners to do manual labor for them by building a bridge to connect a railroad from Bangkok to Rangoon. Nicholson refuses to do work at first and is locked up in a small box. The rest of the workers struggle to build the bridge at first, but they are disciplined in order to complete it by the 12th of May, which is the deadline for the Japanese Colonel. Some of the prisoners try to escape but are either murdered, die of starvation, or by the powers of Mother Nature. After a while Nicholson comes out of his cage and sees the bridge that was constructed and realizes what great work his soldiers have done. Meanwhile, three commandos of Britain have planned to blow up the bridge to show the hatred toward the Japanese. This event is the climax of the story where Colonel Nicholson dazed and unaware faints upon the detonator of the bridge where it explo des also taking a transport train as well. The climax was truly explosive. There were no real relations among characters to any of the real-life leaders of that war however the situation was real and there were people who probably displayed the characteristics of the soldiers, colonels o...

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 38

Marketing - Essay Example This new phenomenon is known as integrated marketing communication (IMC). As such, this paper seeks to critically evaluate the effectiveness of IMC in the operations of McDonald’s restaurant in the UK. The paper starts by explaining the meaning of IMC in order to gain a clear understanding of the whole concept. The paper will also explain how the concept of IMC is applied by the above mentioned company in its operations. Picton and Broderick (2005) define integrated marketing communications as â€Å"A process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in such a way as to derive the greatest economy, efficiency, effectiveness and coherence of marketing communications effort.† Basically, integrated marketing communication is mainly focused on the strategic coordination of roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations (Cant, 2000). Integrating the various communication channels used by the firm seeks to create the contact points where the firm can interact with the customers while the customers can also discover the firm and its brands. McDonald’s Corporation is viewed as a force to reckon within the fast food industry in the world today. The company is renowned for its burgers as well as its sophisticated delivery system that has greatly contributed to its success (Wiley, 2012). However, though the company has often come under fire for â€Å"its genetically modified practices,† it has sought to present itself as a giant in the fast food industry (Alford, 2012). The company uses different marketing communications in order to appeal to the interests of the customers as well as to retain the consumers that already exist. For instance, mass techniques

Technical Communication Assignment Essay Example | Topics and Well Written Essays - 1500 words

Technical Communication Assignment - Essay Example So, from the wide variety of fields or branches that will be available, the individuals will chose their field, specialize in it, ‘graduate’ in it and even ‘Master’ it, going through different stages. So, I James Peck, an estate agent also went through all these stages or part of these stages. Working in the property development sector, I have quite a good knowledge about my field and the job I do. As mentioned above, each of the individual will have an academic choice and career choice of their own, based on their interest, influences and also expected opportunities. If anyone is interested in my field of property development, or if anyone haven’t made their career choice, or if anyone wants to change their current choice to an estate agent, or even if anybody wants to know about the field of property development, as a general knowledge subject, my speech will be quite useful. Importantly, this speech could also be an influencing activity. To entice the listeners and make them attentive to my speech, I intend to plan the outline in a logical way. That is, firstly, I wanted to speak to them about their interests and influences in their childhood and during their school life. This is because; humans are mostly ‘made’ in their childhood and teenage years, before they enter their adulthood. Every human’s life will be composed of several stages, which are inter-linked. And, for every living individual in this world, who has lived long enough, the stage when they were young will be considered the crucial one. At that stage only, an individual’s life can take a turn, both in the positive as well in the negative direction. Positive direction in the sense, if the individual, when he/she was a juvenile concentrates on education, career, etc, their lives will be a successful one. Even if their parents or